5 Tips That Improve Your Local SEO Effort

Your efforts at local search engine optimization are good, but are they everything they should be? Before assuming that you’ve done all that’s possible to provide accurate and authentic information to your target audience, it’s worth taking a second look at the local SEO efforts and see if there’s something you missed. There’s a good chance one of these tips will help you make a good thing better.

Start With a Professional Audit

Have you ever called in a professional to conduct some type of seo audit? If not, now’s the time to have it done. A professional will quickly identify the strong points of your efforts as well as areas where things could be improved. Even a few slight changes could increase traffic and increase your presence quite a bit.

Target Local Sites That Rank Higher

Are there local sites that rank high in major search engine rankings? Newspaper websites are a good example. As part of your local SEO effort, cultivate relationships with the operators of those sites. The idea is to motivate them to include information about your business on those sites. The links from high-ranking sites back to your website will definitely lead to more traffic.

Pay Attention to Your Title Tags

Could your title tags use some work? Maybe they are not specific enough to make the connection to the area where you are seeking new customers. Adding some type of data that identifies locations does improve the odds of placing higher on search engine results. If you provide services in a major metropolitan area, tags such as “basement renovations in the GTA” will help. You can also target specific cities within that metropolitan area. The team who manage your SEO audit can make suggestions based on where you want to seek more clients.

Enhance Your Internal Linking Structure

Have you thought much about the linking from one page on your site to another page? The goal is to set up links that are logical, allow visitors to get to whatever information they need, and in general make the experience pleasant for your readers. The links should serve a purpose and be relevant to the content on the page. Search engines note this type of helpful approach and are likely to reward you with higher local SEO rankings for those pages.

Clearly Connect Your Area With The Business

If you aren’t already, it’s time to put Google Maps, local listings, and citations on relevant sites to good use. The goal is to ensure all the major search engines understand where you are located and what areas you serve. Be clear and concise with the descriptions if you want to get the message across.

Remember that the SEO audit will likely reveal several other things you should do. Implement those ideas as quickly as possible and you should see an increase in search engine rankings and additional traffic in a short time.

Seologist LLC
1027 Finch Ave West, Suite 013
North York
M3J 2V5
+1 647-502-9736
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Slow Death by Rubber Duck – Book Review

Back in early March, I told you about the dangers of eating microwave popcorn, because of a chemical called PFOA. And earlier this month, I told you that the Government of Canada had declared a chemical called triclosan toxic to the environment. Both of these chemicals are things we come into contact with on a regular basis in our daily lives. To find out just how much we’re affected by these and other household chemicals, authors Rick Smith and Bruce Lourie locked themselves in a chemical-laden apartment for a weekend. They tested themselves before and after the experiment, and the results were published in a terrific book called Slow Death by Rubber Duck: How the Toxic Chemistry of Everyday Life Affects Our Health.

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Refuse to Choose! – Book Review

When I first started this blog, I talked about how my decision to leave graduate school early and not finish my PhD was partly motivated by my acceptance of the fact that I’m simply not a specialist. I came to this acceptance partly by reading a book by Barbara Sher entitled I Could Do Anything If I Only Knew What It Was: How to Discover What You Really Want and How to Get It. In the book, Sher classifies people as divers and scanners, or somewhere in between. I identified myself as a scanner with diving tendencies. In the comments of that original post, I was made aware that Barbara Sher wrote another book, specifically about scanners called Refuse to Choose! A Revolutionary Program for Doing Everything You Love. I immediately knew I had to read it, so I headed out to my public library and grabbed a copy.

Before I talk about the book, I have a confession to make. I don’t normally read self-help books. In fact, outside of these two books, I can only think of one other self-help book beyond the personal finance realm that I have ever read. Continue reading

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