When you are marketing your business through the various avenues available to small businesses, it seems you have to take many things into consideration. One of the main things to consider is that there is actually a science behind how people think and how they make their decisions and interpret information. Psychology in marketing should be taken extremely seriously. The human brain performs in a certain way where you can predict what will happen with your marketing campaign. Why not get ahead of your consumers brains and set your marketing campaign to succeed!
There are many secrets behind the human brain when it comes to marketing. It is important to use this tool to make your marketing campaign succeed. It is a fact that we have a primitive brain that controls our gut reactions. This gut reaction reacts much quicker than our conscience mind. Therefore when creating your marketing materials you need to trigger and work with consumers gut reactions and emotions. The subject line and header text will grab your consumers attention so it is important to focus on these aspects and grab people’s attention to have a gut reaction that is in your favor. Another important item is images. Consumers are drawn to images and they grab their attention. The best part is that it is proven that the part of the brain that is responsible for processing emotions is right next to the part that processes images. These sort of tips are only the beginning of psychology in marketing. It is best to test out different theories to see what works best for you and your business.
My Emma has put together an amazing resource on the parts of our brain:
